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Creating a brand is really important because it is the identity of your business. Without a brand, it’ll be much harder to create trust and connection with your audience and you won’t have much value to your products. If you were to sell a product without a brand name and logo, many consumers will forget the products you sell and instead, choose a product that has a name they know. A great example is the image above. There is a normal coffee cup and a Starbucks coffee cup. You would most likely pick the Starbucks coffee cup because it is a well known brand and it built trust towards their audience. I believe that if you’re a web designer, it is good to at least have an understanding of the brand you are designing for.
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